5 Must Have Questions In A Sales Letter People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a retail shop to sell stuff. If the looks of your shop isn’t delivering a good impression, no one will…
Writing Helpful Help – A Minimalism Checklist User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal position to be writing user documentation. They’re too close to the bits and bytes, and they’re too far from the user. To…
Website Copywriter Tips: Write Web Copy for People not Technology <b>Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.</b> Your website looks great: solid words, easy navigation,…
10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first…
CopyWriting – Overview CopyWriting – USP CopyWriting – Headlines CopyWriting – Subheadlines CopyWriting – Guarantees CopyWriting – The Power of 3
Copywriting Mastery Value Added Copywriting I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with…
8 Strategies To Catapult Your Copywriting Skills To The Next Level I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here…
7 Essential Tips for Reviewing Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are…
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