CopyWriting Fundamentals

How to Turn Your Writing Skills into Cash

The Power of the Written Word: Copywriting Fundamentals can help you turn your writing talent into making extra dollars or finding a new and lucrative career.

If you have a knack for writing, you’ll want to see all the ways you could benefit from that talent – whether joining a team of writers in a business or starting your own freelance business.

Copywriting is a much needed resource today in the competitive world of advertising and online marketing.

Every website and blog on the Internet needs creative ideas and talented writing to draw customers.

You can benefit from this need by learning how to turn your writing skills into cash.

The need for copywriters has come a long way since the 1950s, when being a copywriter usually meant you were part of a team with an advertising agency.

Copywriters had the job of writing catchy jingles and eye-catching ads meant to persuade others to purchase the product or service they were representing.

You’ll still be writing to persuade, if you decide copywriting is for you, but there is so much more to the skills you’ll need in today’s world of the Internet and the fierce competition online.

The Power of the Written Word is a beginner’s guide to help you choose a copywriting path you want to pursue. Here is a rundown of what’s contained in the guide:

  • You may have a talent for writing and love the challenge of coming up with new ideas and slants on stories, but becoming a true wordsmith takes more than writing skills. You’ll need determination and persuasive abilities.

You’ll also need to make a decision about what branch of copywriting you’re more suited for.

For example, you could decide to work in advertising and be part of a team in a large corporation. This path could land you in a position of Marketing Director.

There are many businesses, both online and brick and mortar that may want to hire you on a permanent or contract basis to write content for their sites or create ads for their products.

Freelancing can also be a lucrative path for copywriting, but you’ll have to be ready to begin slowly and build up your clientele.

Since the advent of the Internet, copywriting businesses have sprung up and many have become very lucrative ways to making extra money.

You’ll have to decide how much effort you want to put into the business and that will determine the success and staying power of your copywriting business.

The Power of the Written Word will zero in on the tools and skills you’ll need if you’re serious about becoming a copywriter.

Almost every business needs writers for one reason or another, so the boundaries are non-existent. You’ll find your niche in the copywriting industry.

  • Getting your freelance copywriting business off the ground is one of the most challenging situations you’ll face. The Power of the Written Word will lead you through the nuances of starting your own business – and you’ll learn some dos and don’ts of writing copy.

You won’t be able to start your copywriting business (or any business) for free, so you’ll need to have some cash reserves to pay the bills or have another household income to suffice while you’re building the business.

Assessing and playing upon your experience will help you set up your business.

You’ll learn what can get you business, such as joining social networking sites and how much business cards, brochures and a good website play in the business of copywriting.

Creating a budget and knowing how much it will take to begin your business is an essential part of becoming a copywriter or becoming your own boss in any business.

It helps to have a second income in your household when you start any business, but it is possible to begin an online copywriting business on a shoestring budget.

In The Power of the Written Word, you’ll get some advice about what to charge for your work and also some insight into a couple of entry markets that could help get you up and running.

  • No matter how much you love the art of writing, you’ll want to ‘write for profit’ – to make a living as a freelancer or climb as far on the pay scale as you can working for others.

You’ll need to know the best practices of turning a fledgling business into a full blown business that makes money.

No matter how much you love to write, you’ll still need to know the fundamentals of writing for others.

The copywriting industry is very competitive and you’ve got to know the rules and develop a writing style.

In The Power of the Written Word you’ll get a brief, but thorough course on which words to use and which to avoid when writing copy and a quick course in grammar and punctuation rules.

Even if you think you know all the rules about writing, you’ll need to refresh that knowledge with what’s going on in today’s world of writing.

There are changes that have happened directly connected with the advent of the Internet and unless you know what these changes are you’ll look as if you don’t have a grasp on the business.

Writing for the Internet is different than writing for magazines, newspapers or other types of writing and you’ll learn the differences.

A ‘call to action’ is especially crucial whether you’re going to write for yourself or for others.

It’s the technique that sells the product or service for the client you’re writing for.

It’s possible to write for profit and become a true success at it.

It all revolves around how much perseverance and business savvy you have and how much time and effort you’re willing to devote.

  • Copywriters have many faces – freelancing, catalogues, advertising agencies, newsletters and large corporations. If you want to be your own boss and have a knack for writing, the Internet has opened many great opportunities for copywriters to develop their own lucrative businesses.

If you’re going to be a copywriter in today’s world, you’ll need to know how to write informative articles and content for web pages and blogs that are SEO (Search Engine Optimization) friendly.

Do you know about google rankings and how to assess what slant to take on article or blog writing that’s going to get the most traffic to your (or your clients’) websites?

It’s best to know how to work the system before you begin the writing process.

The Power of the Written Word will tell you how to dig deep and discover the copywriting face you want to wear and how to write articles, blogs, interact on social networking sites and other techniques that will get you branded on the Internet.

Inspiration and creativity are two of the most essential abilities that writers can have.

You’ll find out how to get your creative juices flowing if you find yourself in a ‘writer’s slump’.

These are secrets that every writer has to sometimes call upon to be able to continue in the writing mode.

At the end of each part of The Power of the Written Word, you’ll be able to perform exercises that will reinforce what that particular portion was teaching.

These exercises can be very helpful to the beginning copywriter to help you decide whether copywriting is the career path you want to take.

Copywriting is known for long hours and low pay, but if you have a knack for writing, it could also be a way to start your own business, be your own boss and finally have the business success you’ve dreamed of.

The Power of the Written Word gets to the heart of copywriting as your own business without branching out to the ‘jobs’ you might choose with others’ businesses.

The Internet has now given copywriting a new face and it’s possible to build your business in copywriting on a limited budget if you know how to attract clients and keep them.

To keep clients, you’ll have to know the bare bones about what copywriting entails, such as grammar and punctuation, how to get inspired and how much it will cost to begin your business.

You’ll also need certain tools and a minimum of knowledge about how the Internet works in its ranking process.

There are ways for copywriters to become noticed by others who may need your talents.

The Power of the Written Word tells you how to take advantages of these sites and what they have to offer in the way of getting your name out there as a valuable copywriting resource and how to keep it out there with social media such as Twitter and LinkedIn.

In addition to all the above, The Power of the Written Word: Copywriting Fundamentals, will reveal two real secrets to copywriting success.

You can’t be overwhelmed by the amount of information available on the Internet and other forms of media.

The way you approach your copywriting duties will be the telling force of whether you succeed as a copywriter – or not.