Copywriting
Copywriting is like being a mind reader – you’re not just writing words, you’re whispering the exact thing your audience didn’t even know they needed to hear.
Copywriting: Before AI
Oh, the pre-AI copywriting struggle. Let’s take a trip down memory lane, shall we?
Back then, copywriting wasn’t just a skill; it was a marathon of self-doubt, writer’s block, and drinking way too much coffee.
You’d sit down to write that perfect headline or email, and your brain would instantly betray you. “Write something catchy,” you’d whisper to yourself. And your brain?
It’d respond with, ‘Uh… Buy Stuff?’ Not exactly Pulitzer material.
Then came the brainstorming phase. You’d scribble ideas on sticky notes, in notebooks, or on whatever scrap of paper was closest.
Your desk would end up looking like a conspiracy theorist’s lair, with random phrases like “FREE SHIPPING!!!” and “CHANGE YOUR LIFE!!!” scrawled everywhere.
Once you finally had something written, the editing would begin. And oh, Barb (oops, I mean, reader), the editing.
You’d rewrite the same sentence 27 times, wondering if “amazing” was too overused or if “awesome” made you sound like a 12-year-old.
And let’s not even talk about the heartbreak of realizing your 3-hour masterpiece was way too long for an Instagram caption.
And feedback? Oh, that was the best part. You’d proudly show your copy to someone, and they’d hit you with, “Hmm… it’s okay. But it’s missing something.”
Missing what, Susan?! A dancing bear? A fireworks display? Be specific!
In short, copywriting before AI was a mix of creativity, guesswork, and the occasional existential crisis. It worked, sure – but it took forever.
Copywriting: After AI
Now, let’s fast-forward to the golden age of AI copywriting.
These days, tools like Jasper or Writesonic are like having a copywriting assistant who’s available 24/7 and never complains about deadlines.
Need a headline? Boom. AI’s got 10 options for you in 5 seconds. Stuck on your product description? Done. Want a punchy email subject line? Easy.
These tools take the grind out of writing so you can focus on sipping your coffee and looking like a creative genius.
But wait, there’s more! Tools like Copy.ai or Rytr can adapt to your tone and audience. Want something professional? No problem.
Need something witty and conversational? Done. It’s like having a writing chameleon at your fingertips.
And let’s not forget SEO. Tools like Surfer SEO or Frase help you write copy that’s not just engaging but also ranks on Google.
They’ll suggest keywords, structure, and even word count. It’s like having an editor who also moonlights as a search engine wizard.
Need inspiration? AI tools like ChatGPT (hey, that’s me!) are great for brainstorming. Stuck on a headline? Ask for ideas. Can’t figure out how to start a blog post?
Let AI throw some options at you. It’s like having a creativity faucet you can turn on whenever you need.
The best part? AI doesn’t replace your creativity – it enhances it.
You still get to add your unique flair and voice, but now you don’t have to wrestle with the blank page for hours.
It’s like cooking with a sous chef who preps everything for you – all you have to do is add the finishing touches.
How to Teach Yourself About AI-Enhanced Copywriting
Ready to unlock your inner copywriting superstar? Here’s how to get started with AI tools that’ll make your life so much easier.
Start with Jasper or Writesonic. These tools are perfect for generating headlines, product descriptions, and even full blog posts.
Want an alternative? Try Rytr – it’s affordable and just as powerful.
Next, explore SEO-focused tools. Surfer SEO is your go-to for optimizing copy to rank higher on Google. Prefer something different?
Check out Frase for content that’s both engaging and search-friendly.
For brainstorming and quick inspiration, use ChatGPT (hi again!) or Copy.ai. They’re great for breaking through writer’s block and coming up with fresh ideas.
Want to fine-tune your skills? Take an online course. Platforms like Skillshare or Coursera have classes on copywriting and AI tools.
And don’t forget YouTube – channels like Copyhackers are packed with free tutorials.
Finally, practice, practice, practice. The more you use these tools, the better you’ll get at combining their power with your own creativity.
Your 5 Step AI Knowledge Quest Action Plan
- Generate Copy Quickly: Start with Rytr to create product descriptions, blog posts, or social media captions in minutes.
- Optimize for SEO: Use Frase to write copy that ranks higher on search engines.
- Get Inspired: Break through writer’s block with ChatGPT for fresh ideas and brainstorming sessions.
- Polish Your Skills: Watch free tutorials on Copyhackers’ YouTube channel to learn expert tips and tricks.
- Practice Daily: Set aside time each day to use these tools and refine your copywriting craft.
5 Creative AI Copywriting Tips
- Test Multiple Versions: Use tools like Headline Studio to analyze and optimize your headlines for maximum clicks.
- Craft Killer CTAs: Tools like Writesonic can generate call-to-action ideas that actually convert.
- Focus on Personalization: Use ActiveCampaign to create AI-driven, personalized email copy for your audience.
- Repurpose Content: Turn blog posts into social media captions or ads with ai.
- Inject Humor or Emotion: Let Jasper adapt your tone to make your copy more relatable and engaging.
