Short Notes on Copywriting
Copywriting is selling in print. You must answer each objection in advance. Following are basic elements in successful copywriting: Pre-Head: Targets the primary prospects. Headline: The ad for the rest of the ad. Deck: A paragraph reinforces the headline and rises curiosity. Body: Bulk of text. Subheads: Separate major sections “bucket brigade” of your copy. Lead: Sets the criteria…
