Author: Diana
5 Must Have Questions in a Sales Letter
5 Must Have Questions In A Sales Letter People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a retail shop to sell stuff. If the looks of your shop isn’t delivering a good impression, no one will…
Writing Helpful Help – A Minimalism Checklist
Writing Helpful Help – A Minimalism Checklist User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal position to be writing user documentation. They’re too close to the bits and bytes, and they’re too far from the user. To…
What SEO Copywriting Is… and Isn’t
What SEO Copywriting Is… and Isn’t I’ve been frustrated lately. It seems people just don’t get it. There’s lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I’ve seen deal with topics like keyword density, allowable limits, over optimization and such. These people are…
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