Copywriting Templates and Swipe Files

There’s a lot of confusion around copywriting.

Many online marketers are leery of it, mistakenly believing that copywriting is all about selling to customers in an obnoxious or unethical way.

They think of times when they experienced high pressure tactics or heard stories of scammers who disappear into the night after fleecing their buyers.

But copywriting isn’t about being unethical when describing your product or trying to force a customer to buy something they don’t need.

When used correctly, copywriting is a tool for serving your community and providing them with value.

This doesn’t mean you can’t sell to your audience – after all, you’re running a business – but you can do it in a way that doesn’t feel slimy or unethical.

Write Copy that Connects

Copywriting is about connecting with your audience.

When there’s a genuine connection and your community senses that you truly care, they’re happy to buy from you.

In fact, they may even thank you for your products and affiliate recommendations!

Before you write a single word of copy, you need to slow down and consider who you’ll be targeting with your products or services.

Knowing your ideal client is the secret to writing copy that makes customers eager to buy from and promote your brand.

If you don’t know who your ideal customer is or if you think your buyer is “anyone who wants it” then your copy is going to fail.

You’ll be left wondering what went wrong.

Your ideal client determines the tone you’ll use in your copy. A good marketer knows that not every tone is appropriate for every audience.

For example, you sell a digital course on learning guitar at home.

If your target market is twenty-something year old men looking to impress girls, your tone will be light-hearted.

Your copy may reference flirting with and impressing a woman while you play guitar.

But if your target market is parents who have a child in elementary school, your copy will be vastly different.

You’ll talk about the benefits of learning an instrument and share statistics about how kids that play an instrument do better in school.

After identifying your target audience, your copy should focus on your qualifications.

You need to sell your community on why you’re the ideal teacher or creator of your course.

Again, you’re going to think about your target market as you list your credentials.

If your target market is parents, you’ll talk about how you make lessons engaging for young kids.

You’ll mention that you’ve been playing from a young age and how mastering an instrument gave you the fortitude to push those twenty-year-old men, you’ll mention that the lessons are short so they can fit them into a busy schedule.

You’ll share that you serenaded your girlfriend after a huge fight and she totally forgave you.

It’s important to understand that you should never lie about your qualifications to your audience. If they find out, their trust in you is broken.

But you can make sure you phrase your credentials in a way that will appeal to your community.

How to Create Copy Easily

Most online marketers can talk about their services or products for hours on end. They can explain the creation phase, why customers want it, and how to order it.

But if you ask them create copy about their product, they freeze up. They don’t know what to say and worry that their copy will end up sounding lame.

So, they become paralyzed by this task.

The problem is that not writing copy is costing you money. Because when you procrastinate on your copy, your sales page doesn’t go up.

Your product doesn’t get released. Affiliates can’t promote it and worst of all, your audience never buys.

The good news is that copy doesn’t have to be hard. In fact, it can be fun to create if you relax and enjoy the process.

The best copy starts with a goal, so start by thinking about what you want your customer to do.

If you’re trying to sell a product, you want your customer to hit the buy button.

If you’re trying to sell your services, you want your clients to schedule their first session with you.

If you’re doing something else like publishing content to social media, then your goal might simply be to get engagement on the post.

Once you have a goal in mind, close your eyes and envision yourself as a customer. Think about the journey they’re taking.

Consider their biggest fears about buying from you and turn them into a list.

For example, parents of kids may worry that their child won’t be able to focus during the lessons or they may be concerned their kid won’t be good with an instrument.

Next, consider the journey for your customer as each step unfolds.

For example, imagine your customer listening to his child master the basic chords, then enjoying the moment as his kid plays a song through for the first time.

You may also want to think about setbacks that your customer might experience.

Like convincing his kid to watch the first lesson or encouraging her child to play even though she’s struggling with a complex song.

Now imagine how life will look for your customer once they achieve their goal.

For example, a parent might envision their child excelling at a public performance or graduating from a prestigious university with honors.

Write down what this looks like. You’ll use this information as the opening of your copy.

It should describe what life will look like when your customer has used your product or service.

From there, tackle their fears. Use the list from before and counter their objections one by one.

For example, if one of the objections was “my child won’t be able to focus on the lessons”, you’ll mention that each lesson is short and streamlined.

You’ll share that the instructor has an engaging style and has taught hundreds of kids how to play guitar.

Next, you’ll talk about the journey that the customer will take. You’ll mention the highlights as well as a few setbacks.

Then you’ll point out the journey could take much longer without an established leader to guide them.

At this point, you’ll mention your product again and showcase the most important features.

Finally, present your community with the buy button and let them make the decision to work with you.

The Key Elements of Good Copy

Now that you know how to create copy that sells, there are a few key elements that you should know about.

These elements are regularly used by professional copywriters so you’ll want to include many of them in your own writing…

Headlines

Headlines have to hook the reader or viewer into reading more. The hook is the angle of your headline. It’s the narrative you’re telling throughout your copy.

John Caples created one of the best hooks with his headline, “They Laughed When I Sat Down at the Piano but When I Started to Play!”

This headline makes readers curious.

Most people automatically feel for the underdog so when the hero of the headline is laughed at, they want to see him surprise everyone.

That’s the hook that catches the audience and demands they read the rest of the text.

You can have an amazing article or sales letter but without a compelling headline, no one will read it. The best headlines make readers curious enough to click.

Call to Action

The call to action (CTA) is the place where you tell your community what to do next.

Common CTAs include: call now, book a free session, download it today, buy now, add to cart, etc.

Closings

The closing is the part of your copy where you sign off. You add a closing phrase like “Thank you” or “To Your Success”. Then put your name and a guarantee.

The guarantee is useful if you’re selling something and want to reassure your audience.

Power words

Power words are phrases or expressions that persuade your community to take action. Popular power words include:

• Quick
• New
• Discover
• Free
• Offer
• Instantly
• Simple
• Announcing
• Create
• Magic
• Easy

Pre-Headlines

The pre-headline is a line or two of text before the main headline. It’s useful on landing pages and can quickly grab attention so visitors know they’re on the right page.

Motivating Phrases

Motivating phrase are exactly that. They are phrases you add to your copy to motivate visitors to take action.

Limited time offers, short term bonuses and exclusive features are some ways to motivate visitors to take action.

Transitions

Transitions are those phrases that keep readers moving from one paragraph to the next. Good transition phrases include:

• Now
• But wait
• Next
• Keep in mind
• As a result
• After
• Remember
• So
• When
• Learn more
• Don’t forget

Price Justification

Price justification is a way of convincing your customers to buy from you.

You can use this method by pointing out what customers would have spent if they tried to do everything on their own or hired someone to do it for them.

P.S.

PS stands for Post Scriptum, a Latin phrase often added to the end of a message.

The PS is one of the most-read areas of an email or sales page, so use the PS section to remind readers of an important point.

Benefit Bullets

Most readers scan your copy. But they’ll stop and read every word when you add short bullet points.

Professional copywriters use bullet points to share the benefits of the product they’re promoting.

For example, using the digital guitar course from earlier, your benefit bullets might look this…

Benefits of Playing an Instrument for Kids:

• Improves Academic Performance
• Promote Co-ordination
• Teaches Discipline
• Increases Self-Esteem

Don’t Give Up!

It can take some time to learn how to write effective copy. With this information, you’ll find writing copy can be a fun and relaxing experience.

Let’s Talk About the Templates and Tools Included Here:

Our goal is to make things simpler for you…to make it easier for you to write more effective copy and generate more sales. 

Copywriting Templates and Swipe Files

Pre-Headlines for Landing Pages & More Swipe File

The pre-headline is the straight to the point, sentence that comes before the main headline on your landing page.

In the past, it was usually highlighted in eye-popping yellow or red and began with “ATTENTION:” all in caps.

Pre-headlines have a dual purpose.

The first is to identify and pre-qualify the target audience as the right readers, who have the particular problem or need you mention.

It tells the reader, if you belong to this group, this message is for you…so pay attention. It might look something like this:

Attention Business Owners! If You’re Struggling with Low Click Through Rates with Your Emails, This Could Be the Reason…

Or…

Fellow Email Marketer, Are Low Click Through Rates a Getting You Down? Keep Reading to Find the Solution…

Or even…

Struggling with Low Email Click Through Rates? The Problem May be in the Execution…

Secondly, the pre-head needs to reassure your audience that the information that follows is important to them.

That they do not need to click away without reading it because the solution is here. 

Pre-heads can also be used in emails to enhance the subject.

Most mobile devices and many email service providers allow users to get a glimpse or preview of an email without having to open it.

This is where the pre-head comes into play.

Like with landing pages, it helps prequalify readers and assists your subject lines in compelling subscribers to open your email.

It gives you the ability to go more in-depth with your subject line without compromising its length.

With this pre-head you can entice your readers with some type of limited offer – a discount, a weekend-only special, a freebie.

These pre-headlines can be customized and use in landing pages, sales pages, emails, and more.

Struggling with ____________? The reason _________ (Struggling with frequent acne outbreaks? The reason may shock you…)

Are you worried about __________

Are you or your loved one suffering from __________

Are you tired of __________ and ready for a change?

Are you suffering with _______ and looking for a solution?

Isn’t it time for you to _________ (turn your problem into a solution or goal)

Attention __________ of _________ (e.g. parents of an autistic child)

Would you like to ______________ without __________ (e.g. be 10 pounds lighter without dieting)

Attention _____!

Are you paying high dollar for __________ with little results?

Are you sick of ______________ that nobody ____________? (writing blog posts that nobody reads)

If you’re ____________, __________ could be sabotaging your __________. But today, we reveal how to… 

Urgent message for _____________! (parents raising a child with ADHD)

Tired of spending endless hours _____________?

Are you letting _____ control your __________? (debt control your life)

If you’re struggling with _____________, this could be the reason…

Who else wants to_______________?

Fellow ____________ are ________________ getting you down? Keep reading for the solution…

Tired of______________ and ready for a change?

New to ______________?  Keep reading to learn from my mistakes…

Confused about _______ and how to overcome it? Read on.

Disappointed with __________ that don’t work? Just read on.

Tired of promises of __________ that leave you feeling __________?

Ever wondered why ______________ are more ______ than others?

Want to learn more about __________ and get started immediately?

Is your team _______________?

Have you ever ___________ but _________? (purchased PLR but never used it) Pay attention to what’s below.

Are you suffering from _________? Why? The solution is so easy….

Do you have a burning desire to_____________ and _____________?

Are you ready to __________ right now?

Have you ever wondered if there’s an easier way to ____________?

Would you like to __________?

Interested in ________ but don’t know where to start?

_________ (parent, business owner, etc.), what would you say if I told you _____________

________? Fast _____ fixes for __________ (Blotchy patches on your face? Quick beauty fixes for uneven skin.)

____ (Target person)! Here’s your chance to____________

Are you in a constant struggle for___________? Want to learn why?

Looking for a unique way to __________?

Troubled over___________? ___________ will show you how.

Are you determined to___________? You’ve reached the right place….

Looking for a way to __________? Learn the secret now.

Interested in discovering how to___________ just by ___________?

Are you paying too much for_________?

Ever wish you could ____________? You can!

Been dreaming of ___________________? You’ll love this!

Have you ever said ______________? You actually can!

Ever thought about ________________? Here’s your chance.

Do you want to learn ____________ the right way?

Are you willing to do _________________ to get rid of ___________? (spend just 10 minutes a day to get rid of unsightly wrinkles)

Want to learn how to start _________ with ________? (start a business with only $100)

Did you know you can _____________ in the next ________ (learn the top 5 copywriting secrets in the next hour)

Headlines Swipe File

Headlines are the most important copywriting element in your posts, emails, ads, sales pages, and everything else that you write.

It’s so important because you have less than 8 seconds to get readers hooked. If your audience isn’t compelled to read more, your headline isn’t effective.

To be effective, each headline needs to accomplish several of four objectives. It should attract attention and pique interest or curiosity.

It should also refer to readers’ desires, which often include solutions to problems. And the last objective is to motivate action.

When your headline covers several of these things well – Attention, Interest, Desire, and Action (A.I.D.A), you’ve got a click-worthy, effective headline!

As you craft headlines, keep in mind that you may want to customize them for each platform where you plan to use the content.

This helps to optimize engagement and other actions. Some words and phrases work best on a specific platform.

For example, on Facebook, headlines with “will make you” received more engagement, whereas on LinkedIn the top-engaging headline phrase included “the future of.”

Here are a few headlines you can use for your headlines and sales copy.

1. _____ Things Only [target audience] Will Understand About ______
2. _____ Ways to _________
3. _____ Ways to Avoid __________
4. _____ Reasons Why __________
5. _____ Steps to ___________
6. _____ Types of ___________ – Which one are you?
7. _____ Hidden Secrets about ___________ Revealed
8. _____ Little Known Ways to _____________
9. _____ Days To Better _______________
10. _____ Mistakes ___________ Make
11. _____ Programs To Make Life ________
12. _____-Minute Solutions To __________
13. ___________ for [target audience] Just Got Easier
14. ___________ Will Make You __________
15. Amazing _________ Breakthrough
16. Announcing the First ___________
17. Announcing, ___________
18. Are You ________?
19. Are You Embarrassed by ________?
20. Are You Fed up with __________?
21. Avoid These ___________ Mistakes
22. Awe-Inspiring ____________ For _____________ [target market]
23. Breakthrough Secrets of ______________
24. Break Free with __________________
25. Breaking Down The Barrier For ___________________
26. Convert ___________ Into _____________ In ____ Easy Steps
27. Counteract Devastating Effects of _____________
28. Discover ___________
29. Don’t ___________ until You __________
30. Don’t ___________ without Reading This
31. Don’t Buy ________ until You ________
32. Don’t Take Another Chance with __________
33. Experience the Difference of _____________
34. Exposed! ___________
35. Facts Every [target audience] Should Know About _________
36. Finally, _______
37. Find The Best Solution For ____________
38. Get Rid of __________, Once and for All
39. Give Me _______ And I’ll _________
40. If You Don’t _____________, You’ll Kick Yourself Later
41. Have a _____________ You Can Be Proud Of
42. How ________ Made Me ________ and It Can Help You Too.
43. How a Complete Beginner _________
44. How Do You Turn a ____ into a _____?
45. How Much ___________ Is Too Much?
46. How to Build a Better ______________
47. How the Experts Choose _____________________.
48. How to ________ in/by ___________
49. How to _____________ in ____ Easy Steps
50. How to Improve ____________
51. How to Make ____________
52. How to Protect Your _____________
53. How Would You Handle _____________?
54. How Would You Like __________?
55. Imagine, __________
56. Imagine Yourself ___________
57. It Pays to ______________
58. Learn How to _________
59. Little Know Ways to _______________
60. Master ___________ to _____________
61. Now You Too Can Have ___________________
62. New ___________ Make _____________ Irresistible to ______________.
63. Put ____________ to Work for You
64. Salvage Your ___________ After ___________
65. See Just How Easy it is to ________________
66. Simple Methods to Attract ________________
67. Surviving _______ Critical _______________ Mistakes
68. Take the Guesswork out of _________________
69. Tapping Into Your Hidden _________________
70. Tempting ____________ [target audience] Should Avoid Like The Plague
71. The [target audience’s} Best Kept Secret ___________
72. The Easiest Way to _______________
73. The Lazy [Insert type of person: Man’s, Woman’s, Homemaker’s] Way to ___________
74. The ___________ of Your Dreams
75. The _____________ You Always Wanted
76. The Next Best Thing to _____________
77. The Perfect Alternative to ____________
78. The Secret(s) to ____________
79. The Healing Power of _____________
80. The Truth about ___________
81. This Is Why _______ Should (Shouldn’t) ______________
82. Tired of ___________?
83. Transforming Your ___________ Into ____________ For More _____________
84. Top _______ Reasons Why _________
85. Unlocking The Door To __________________.
86. Unlock the Secrets of _____________
87. What You Need to Know about __________
88. Who Else Wants to ___________?
89. You Don’t Have to Be _______________ to _______________
90. Your _________ is in Serious Danger

Power Words & Phrases Swipe File

Power words and phrases are an important element in your copy. They can help persuade your audience and motivate action.

Use this list of 465 power words and phrases in your copy to help effectively lead your readers to take action.

Power words and phrases are an important element in your copy, whether you are writing an email or a sales page.

These powerful, influential words help your target audience identify with specific feelings and connect emotionally with your information, a situation, or a product.

Depending on where you use power words, they can also help persuade your audience as well as motivate action, among other things.

In short, power words drive your audience down the road you want them to travel – through your sales funnel tunnel.

Contrary to what some people say, every “emotion provoking” word isn’t an effective power word or phrase.

That is because in order to be effective, your target audience must be able to identify with the feelings you describe in your story/scenario.

That means, you absolutely must understand the problem and the associated feelings inside out and upside-down.

BUT you must also know what strongly motivates them – enough to take action and make a change.

In other words, you have to use the words that hold meaning for them, under the given circumstances.

Depending on your niche, audience, and the context in which the words are used, these power words and phrases can work well in your copy to motivate readers to follow your lead and take action.

Combine and include the power words/phrases in your sales copy that will effectively lead your readers to take action.

1. #1 ________ recommended
2. 10 (ways) to ________
3. ______’s choice
4. ______-resistant
5. abuse
6. act now
7. action steps
8. action-oriented
9. action-packed
10. advanced
11. agony
12. all-in-one
13. all-star lineup
14. amazing
15. anonymous
16. apocalypse
17. Armageddon
18. arrogant
19. assault
20. at last
21. at your fingertips
22. attention
23. audacity
24. authentic
25. automatic
26. autopilot
27. available 24 hours a day, 7 days a week
28. available morning, noon, and night
29. awe-inspiring
30. backbone
31. backdoor
32. backed
33. backlash
34. backstabbing
35. banned
36. bargain
37. beat down
38. beating
39. behind the scenes
40. belief
41. best
42. best selling
43. beware
44. billion
45. black market
46. blacklisted
47. blinded
48. blissful
49. blockbuster
50. blood
51. bloodbath
52. bloodcurdling
53. bloody
54. bomb
55. bonanza
56. bonus
57. boost
58. bootleg
59. bootstrap
60. bravery
61. brazen
62. breakdown
63. breakout
64. breakthrough
65. breathtaking
66. bright
67. brutally honest
68. built for life
69. built to last
70. bully
71. bumbling
72. bumbling
73. by popular demand
74. cancel anytime
75. cash
76. catastrophe
77. caution
78. censored
79. certified
80. change
81. charter
82. cheap
83. collapse
84. comfort
85. competitive
86. complete
87. concealed
88. confessions
89. confidential
90. conquer
91. conspiracy
92. controversial
93. convenience
94. courage
95. covert
96. cover-up
97. coward
98. craftsmanship
99. crave
100. crazy
101. create
102. cripple
103. crisis
104. critically acclaimed
105. crooked
106. crush
107. danger
108. daring
109. deadly
110. death
111. defiance
112. defy
113. delight
114. depraved
115. destiny
116. destroy
117. devastating
118. devoted
119. dirty
120. disastrous
121. discount
122. disgusting
123. dollar
124. double
125. dramatically increase
126. drowning
127. eager
128. easy assembly
129. easy care
130. easy to understand
131. easy-access
132. easy-to-use
133. embarrassing
134. empower
135. endless possibilities
136. endorsed
137. energize
138. excited
139. exciting
140. exclusive
141. experience
142. expertly crafted
143. explode
144. exploit
145. exposed
146. extra
147. extraordinary
148. eye-opening
149. eye-popping
150. fabulous
151. fabulous news
152. fact
153. fail
154. faith
155. fearless
156. feast
157. feeble
158. finally
159. fine-toothed comb
160. fired
161. fired up
162. first
163. flailing
164. focus
165. fool
166. fooled
167. forbidden
168. force-fed
169. forgotten
170. fortune
171. foul
172. frantic
173. free
174. free delivery
175. free shipping
176. freebie
177. frenzy
178. frightening
179. from scratch
180. frugal
181. fulfill
182. fully assembled
183. gambling
184. gift
185. good news
186. grand opening
187. grateful
188. great news
189. grit
190. guarantee
191. guaranteed
192. gullible
193. guts
194. hack
195. hands-free
196. happy
197. hard-hitting
198. hate
199. have them eating out of your hand
200. hazardous
201. heart
202. heavy duty
203. helpless
204. hero
205. hidden
206. high-profit
207. hoax
208. holocaust
209. hope
210. horrific
211. hottest
212. how to
213. hurricane
214. hypnotic
215. illegal
216. important
217. improved
218. in a hurry
219. increase
220. incredible
221. inexpensive
222. innovative
223. inside
224. insider
225. instant
226. instantly
227. instrumental
228. introducing
229. invasion
230. ironclad
231. irresistible
232. jail
233. jaw-dropping
234. jeopardy
235. knockout
236. know it all
237. laboratory tested
238. last chance
239. last minute
240. latest
241. lawsuit
242. leapfrog
243. leave [them] in your dust
244. lies
245. lifetime
246. limited
247. loathsome
248. lonely
249. long-term
250. looming
251. loser
252. lost
253. love
254. low-cost
255. lunatic
256. lurking
257. luxurious
258. lying
259. magic
260. magnetic
261. major breakthrough
262. marked down
263. massive
264. master
265. maximize
266. measurable results
267. meltdown
268. mind-blowing
269. minimal work
270. mistake
271. money
272. money-back
273. money-grubbing
274. most trusted
275. naughty
276. nest egg
277. never-before-seen
278. new
279. nightmare
280. no expertise required
281. no good
282. no obligation
283. no problem!
284. no questions asked
285. no risk
286. no strings attached
287. no-holds-barred
288. nonstop
289. now
290. obnoxious
291. off the charts
292. official
293. off-limits
294. on demand
295. only
296. outlawed
297. overcome
298. painful
299. pale
300. pales in comparison
301. panic
302. paralyzed
303. pay zero
304. payback
305. peace of mind
306. perfect fit
307. personal service
308. pitfall
309. plague
310. played
311. pluck
312. plummet
313. plunge
314. poison
315. poor
316. pound
317. powerful
318. powerhouse
319. premiere
320. preposterous
321. prestigious
322. prison
323. privacy
324. private
325. prize
326. profit
327. profitable
328. protected
329. proven
330. provocative
331. pull no punches
332. pummel
333. punish
334. quadruple
335. quick
336. quickly
337. quickly and easily
338. ready to ship
339. real-world
340. reduced
341. refugee
342. refund
343. relief
344. remarkably _________
345. research
346. responsive
347. results
348. reveal
349. revealed
350. revealing
351. revenge
352. revolting
353. rich
354. risky
355. riveting
356. rush delivery
357. ruthless
358. satisfaction guaranteed
359. save
360. savings
361. scandalous
362. scary
363. scientific
364. scream
365. secret weapon
366. secrets
367. secure
368. seize
369. sensational
370. sensual
371. shameless
372. shatter
373. shocking
374. shortcut
375. shrewd
376. sick and tired
377. silly
378. simple
379. sinful
380. skyrocket
381. slave
382. sleazy
383. sleeping
384. smash
385. smug
386. sneak preview
387. sniveling
388. snob
389. snooty
390. snotty
391. soaring
392. spectacular
393. spine
394. spirit
395. staggering
396. startling
397. steamy
398. step-by-step
399. strange
400. strangle
401. stuck up
402. stunning
403. stupid
404. surge
405. surprising
406. surrender
407. sweaty
408. taboo
409. tailspin
410. tantalizing
411. targeted
412. teetering
413. terror
414. tested
415. thrilling
416. time-sensitive
417. time-tested
418. toxic
419. trade secret
420. transform
421. trap
422. treasure
423. tricks
424. triple
425. triumph
426. true-to-life
427. trust
428. try before you buy
429. ultimate
430. ultra-simple
431. unauthorized
432. unbelievable
433. uncensored
434. unconditional
435. uncovered
436. underhanded
437. understand
438. unlimited
439. unparalleled
440. unrestricted
441. unrivaled
442. unsurpassed
443. uplifting
444. urgent
445. vaporize
446. verify
447. vibrant
448. victim
449. victory
450. vindication
451. volatile
452. vulnerable
453. wanted
454. wanton
455. warning
456. we pay the tax
457. whip up
458. whopping
459. will make you
460. withheld
461. without breaking the bank
462. worldwide delivery
463. worry
464. wounded
465. yes

Call to Action Swipe File

The call to action is used to motivate readers or listeners to take a specific action you suggest.

Here is a list of calls to action you can use as-is or customize for your specific needs. 

The call to action (CTA) is an important element of marketing strategies and sales copy.

The purpose of the call to action is to motivate readers or listeners to take a specific action you suggest.

The action frequently helps your target readers solve a problem, as well as gets them into your conversion or sales funnel.

However, they must click your call to action link, first.

To convince and compel the reader to act, the words in your copy and your call to action must be effective.

The most effective words vary from niche to niche and even among audience segments within a niche. This is because the reader’s motivation is a major factor.

But, effective calls to action include specific words, phrases, and/or images that grab attention, evoke a strong emotion, create a sense of urgency, persuade them to try something, remove or reduce risk (build trust), empower or inspire the reader, etc.

In addition, effective calls to action are easily viewed; appear multiple times, are highly relative and motivational.

Above all, they clearly and specifically state the action you want them to take.

Here are a few calls to action you can use as-is or customize for your specific needs.

1. “Accept my exclusive invitation to _______.”
2. “Advance your [skills, knowledge, opportunity, etc.] by _______.”
3. “Boost My _______!”
4. “Buy Now to _______.”
5. “Call now _____.”
6. “Call today to reserve your space.”
7. “Choose to [succeed, profit, learn, grow, etc.]”
8. “Claim your free subscription.”
9. “Claim your free trial.”
10. “Click here _____.”
11. “Click here for a guided tour of our website.”
12. “Click here to start your free trial.”
13. “Click to get instant access”
14. “Count Me In.”
15. “Do it today and avoid disappointment.”
16. “Don’t [action: buy, try, look at, join, etc.] unless you _______, first.”
17. “Don’t get left behind! Click here to _______.”
18. “Don’t Hesitate, Call Now”
19. “Don’t let fear hold you back.”
20. “Don’t waste another minute, get yours now.”
21. “Download now”
22. “Download Today”
23. “Download your free report.”
24. “Experience the Difference of _______”
25. “Find Out First”
26. “Find the answers you need to _______.”
27. “For fastest service… [call or click]”
28. “Get _____% off when you order today”
29. “Get a free trial.”
30. “Get it free here”
31. “Get it NOW”
32. “Get Me Started Now!”
33. “Get the _______ weekly newsletter for more suggestions, guaranteed to _______.”
34. “Guide My Steps To _______.”
35. “I invite you to…”
36. “I’m ready to _______.”
37. “Join Now”
38. “Just click here and…”
39. “Make today my turning point to _______.”
40. “Open more doors to _______ with _______.”
41. “Order Now To Get [bonus]”
42. “Rush Me Your ________ [solution]!”
43. “Show Me My ______.”
44. “Sign up for your introductory ______”
45. “Start your trial”
46. “Stop the vicious cycle and make a change now.”
47. “Take this easy next step to _______.”
48. “Talk to Me”
49. “Watch ______ and Get _____% off _______.”
50. “What are you waiting for? Call/Click now”
51. “Your Success Starts Here”

Closings and Sign-Offs Swipe File

Email closings and sign-offs can help you build trust and confidence with your readers, so you’ll want to leave them with something memorable.

Use this list of closing sentences to help you connect and nurture your audience.

Your closing includes a closing sentence or two, a closing phrase (also called a complimentary close), and your signature.

Together, they help to build your readers’ trust and confidence, provide an area where you can thank your readers, and supply your contact info.

Your closing is very important because readers are more apt to remember the last things you say. This is why you want each part to be effective and memorable.

To accomplish this, sum up your content with a closing sentence or two.

This should reiterate the purpose or take-away of the email, include a call to action, or thank your readers.

Carefully craft a unique and memorable closing phrase to replace the boring, impersonal phrases like Best, Sincerely, Regards, etc.

Your closing phrase should make your readers feel accepted, valued, and connected.

Here are a few examples of closing sentences and closing phrases you can customize to meet your needs and get you on the path to success.

Closing Sentences

“If you have any further questions, please do not hesitate to contact us.”

“If you’re ready for a change…”

“If you’re tired of…”

“It doesn’t matter if it’s the middle of the night on a Sunday…”

“It will be the best $___ you ever spent.” (Use if the price is attractive.)

“It’s in your hands.”

“Order now and see for yourself.”

“We look forward to hearing from you.”

“It’s always a pleasure doing business with you.”

“Thanks again for sharing your expertise in this matter.”

“I am looking forward to getting your input.”

“Looking forward to our successful partnership.”

“Hope to see you at the seminar.”

“The choice is yours.”

“Today’s the day to finally make a change.”

“We’re here to help. The next step is all up to you.”

“You don’t have to suffer with _____, make a change today.”

“You’ll be glad you _____.”

“You’re only moments away from [insert benefit]”

 “I can’t wait to receive your thoughts and ideas.”

“We look forward to building a strong business relationship with you.”

“I look forward to our meeting.”

“Thanks for your helpful attention to this matter.”

“Thanks again for your attention, consideration, and time.”

Closing Phrases/Sign-Offs

Keep up the great work,

Thanks for the inspiration,

You rock,

To your success,

Thank you for [their action/ behavior],

Thank you for your unwavering support,

To an amazing [day/week],

Stay tuned in,

Get ready for [item, event, activity],

Wishing you lots of [positive result],

Keep your head high,

Let me know what you think,

May the sales be with you,

Your partner in [interest in common],

Enjoy your weekend,

Remember to __________, [Refer to a mistake you shared recently]

Postscript/P.S. Swipe File

Your postscript is the high-traffic element below your signature. It contains your last persuasive offer to get them to buy or act on your suggestion.

Studies show that, after your headline or subject line, the P.S. is the most-read part of your content. Your readers are busy, just like you.

They scan and many of them skip directly to the P.S., before they read anything else. This is why it’s so important to your “bottom line” that your postscript is effective.

Making your postscript effective is easy. Include your item’s most important and appealing benefit here using persuasive, powerful words. Include a deadline or limit.

Remember, the offer should be compelling. You can compel your readers with positive or negative wording. Consider using negative occasionally.

Since a reader doesn’t want to be associated with a negative, such as, “this item isn’t for you if you don’t truthfully want to succeed.”

Don’t use negatives too often or it will lose its edge.

Keep in mind that your P.S. should never be an “afterthought” and written on the fly.

It must be carefully planned and crafted to be effective and persuade readers to take action, and I don’t mean closing the email or page.

The effectiveness of your P.S. strongly depends on how well you know your niche, as well as understanding your readers’ problems, needs, and motivating factors.

If you don’t get the offer or wording right, test and research to make needed changes.

Here are a few P.S. examples to get you started and inspire variations that work best for your audience.

P.S. Don’t need the whole system, but are interested in ____? (Downsell) You can get just [that part] here.

P.S. Every day that goes by [insert pain point]. [Product] can help you _____.

P.S. If it’s really time to make a change, there is no better time than now because _____.

P.S. All it takes is a few clicks and you are on your way to _____. Get in while you can!

P.S. The response to ________ has been overwhelming and extremely positive. There have been over [number] [type of actions/reactions] already! If you that haven’t jumped on this, you can still get a copy today.

P.S. If you act by [date/time], you’ll ________.

P.S. If you’re tired of ________, you have the power to _______ by clicking here.

P.S. Now that you know about _______, receive _______ when you order now.

P.S. Remember you’re always __________.

P.S. Skeptical? [Reassure with a benefit and guarantee with your item link].

P.S. Your satisfaction is always guaranteed or your money back.

P.S. You won’t find a better ____ when it comes to ______. Click here and order now.

P.S. Find out why everyone is raving about this [item type]!

P.S. I almost forgot to mention… order now to get [this sweet bonus item].

P.S. Treat yourself by ordering __________, now. You deserve it!

P.S. Say, “yes” to [type of] success by ordering ___________ now.

P.S. Be one of the first to get your hands on [this exciting product] today!

P.S. Remember there is, absolutely, no reason to leave empty handed. You can take advantage of the 100% Risk Free Offer and begin ______ today!

P.S. Quick, there are only [number] copies of ______ available at [discount] so hurry and order!

P.S. Here are the keys! Test drive ____ down the road to success today!

P.S. It’s impossible to lose with _______, unless you walk away empty handed. Pick up your copy today.

P.P.S. EXTRA BONUS: Order now and I’ll include my special [item type] “_____!”

P.S. Time’s running out! To secure a copy of ______ at the pre-launch price of $99, order now.

P.S. You could learn ____ on your own, by trial and error, but it will be a MUCH more costly “education.” For years, I learned ____ the hard way, until I figured out the “secret” system. I made bad choices and wasted lots of money. I don’t want you to go through any of that misery.

P.S. If you accept my invitation immediately, I’ll rush you this special report, called _______.

P.S. Quick-response bonus! Reply within __ days and you’ll receive ________. If you liked the opportunities I outlined, you’ll love this exclusive special report.

P.S. Your __% discount expires in just __ days, so order today, and increase your ________.

P.S. What kind of a life can you provide for your family if you _____? Imagine the look on your loved one’s face when you bring home that surprise gift they’ve always wanted.

P.S. Please Don’t Order this product unless you are looking for a high quality, comprehensive guide you can use to _____.

P.S. If you need more information on _____, look at _____. You will be amazed at the amount of _____ that is covered.

Transitions Swipe File

If you want your target audience to read to the end of your content, develop the art of adding transition phrases to encourage readers to continue along the page.

Ok, so you’ve gotten potential readers beyond the “open” and “click to read more” part. They’ve made it past your pre-headlines and a sub-heading or two.

But you’re worried that your content may be too long and they’ll click away, which does happen often.

Unless…

A smooth, even content flow keeps drawing them down, connecting them to the next line, the next thought, and the next section.

By then, they are so interested in what you’re saying that they don’t realize that they are quickly coming to the end.

Does that sound like something you’d like to accomplish?

Here’s how you can do the same thing….

If you want your target audience to read to the end of your content, develop the art of adding transition phrases to encourage readers to continue along the page.

In fact, there are quite a few transition phrases in this content to give you a feel for how well this works.

Admittedly, it is easer to see in longer content but you get the picture. Have you identified the ones we used, yet? Don’t stop reading now!

There are more than you think.

They’re in this list of 170 transition phrases to keep your audience reading. You’re going to love this…

1. Actually…
2. Additionally…
3. Alternatively…
4. Amazing, isn’t it?
5. And best of all…
6. And I’m not stopping there…
7. And most importantly…
8. And now, you’re thinking…
9. And on top of that…
10. And remember…
11. And the best part is…
12. And then it hit me…
13. And this is where people run into trouble…
14. As a matter of fact,…
15. As if that’s not enough…
16. As you may already know…
17. As you may have noticed…
18. Aside from that, one thing’s for sure…
19. Back to what I was saying…
20. Bear with me because…
21. Before you forget…
22. Bottom line is…
23. Breaking this down into bite-size pieces…
24. But before you decide…
25. But don’t take my word for it…
26. But guess what I realized just in the nick of time…
27. But how do you…?
28. But if you’re still not sure…
29. But that’s not all…
30. But there’s a catch…
31. But wait, there’s more…
32. But what does that mean?
33. But what exactly is…?
34. But what if…?
35. But where can you find…?
36. Case in point…
37. Consequently…
38. Consider this…
39. Could this be true?
40. Do you ever wonder…?
41. Do you see how huge this is?
42. Don’t stop reading now…
43. Don’t you wish…?
44. Even I was surprised at what happened next…
45. Fair enough?
46. Follow me so far?
47. For example…
48. For instance…
49. Fortunately, there’s a simple solution…
50. Furthermore…
51. Get started right now with…
52. Guess what happened!
53. Had enough…
54. Hang on to your hat, you’re about to find out…
55. Here’s a little case study of this strategy in action…
56. Here’s exactly why…
57. Here’s how to do it yourself…
58. Here’s how you can do the same thing…
59. Here’s how you solve this…
60. Here’s how…
61. Here’s something we can both agree on…
62. Here’s the big secret…
63. Here’s the bottom line…
64. Here’s the interesting part…
65. Here’s the main issue with that…
66. Here’s the next step…
67. Here’s what else…
68. Here’s what happened next…
69. Here’s what I mean…
70. Here’s what we found instead…
71. Here’s why that’s important…
72. How awesome is that?
73. How do I know?
74. How?
75. I can almost hear you thinking…
76. I can’t stress this enough…
77. I finally understood that…
78. I know that’s a lot to take in, but bear with me…
79. I know what you’re thinking…
80. I’ll explain…
81. I’ll let you in on a little secret…
82. I’m sure you’ll understand…
83. I’m sure you’re with me on this one…
84. If that sounds good…
85. In addition [to this] …
86. In all honesty…
87. In fact…
88. In truth…
89. Is it true?
90. Is that something you’d like for your business?
91. It all boils down to this…
92. It all comes down to…
93. It gets better…
94. It’s all included in the…
95. Just imagine…
96. Just look at what happened to…
97. Keep reading…
98. Let me ask you this…
99. Let me break this down for you…
100. Let me clarify…
101. Let me elaborate…
102. Let me explain…
103. Let me lift the veil for you…
104. Let me tell you how…
105. Let me walk you through…
106. Listen, …
107. More importantly…
108. Never again…
109. Not only [this] …but also [that].
110. Not to make light of this, but…
111. Now, I don’t know about you…
112. Now, I know what you must be thinking…
113. Now, tell me…
114. Now, this is important…
115. On the other hand…
116. Please, don’t let this happen to you…
117. Quite frankly…
118. Reality is…
119. Remember…
120. Seriously…
121. Shocking, isn’t it?
122. So what’s my point?
123. So what’s next?
124. So what’s the catch?
125. So what’s the solution?
126. So when do you use…?
127. Sound good?
128. Stay with me now…
129. Stick with me here, because…
130. Still not convinced?
131. Take a deep breath and relax…
132. Take Alice’s story, for example…
133. That’s just the tip of the iceberg…
134. That’s when I realized…
135. That’s when you might hit a snag…
136. The answer is yes…
137. The answer?
138. The best part is…
139. The cold, hard truth is…
140. The next step is…
141. The problem is…
142. The result?
143. The solution is simple…
144. The trick is to…
145. Then it finally dawned on me…
146. There’s just one problem…
147. There’s no doubt…
148. These were our results…
149. Think about it…
150. To prove it, here’s…
151. To put this in a different perspective…
152. To top it off…
153. Today, more than ever…
154. Want proof?
155. Well, I’ve got news for you…
156. What if you could…?
157. What’s more…
158. What’s worse…
159. While that may seem shocking…
160. Why does this work?
161. Why is that?
162. Why?
163. You don’t want to miss this next part…
164. You guessed it…
165. You see my point, right?
166. You see…
167. You won’t believe how the story ends…
168. You won’t believe what we discovered…
169. You’re about to find out how…
170. You’re gonna love this…

Benefit Bullets Swipe File 

Potential customers really want to know how your product will benefit them and why they should buy. Listing the benefits gives customers a reason to buy.

Use these examples of features and benefits to help you come up with your list.

Quite often, when business owners create or offer a product/service, they are excited about their new addition.

They can’t wait to share it with potential customers so they add information about the features, specifications, and technical details. That’s great but…

Potential customers really want to know is how it will benefit them and why they should buy.

Listing the benefits gives customers a reason to buy.

They explain how the product or service improves their lives and connect to your customer’s desires to your product/service.

Make those benefits easy to see and stand out by adding them in a bulleted list, with plenty of white space around the section.

The fact of the matter is that if you don’t tell potential customers what’s in it for them and bullet point those reasons, they won’t be buying from you but from your competitor.

While we can’t give you a full list of benefits that apply to your products and services, we can share examples and help you understand the difference between features and benefits by showing you what your customers want to see in the benefits column.

Be sure to mix the two with a little persuasive copy.

Feature                                                                       Benefits

Use half as much as other brands.                            –  Save money for other things

Low calorie                                                                  –  Better health, less weight gain

Opt-in copy included                                                   –  Save time, less work

Step-by-step instructions                                            –  Save money, build skills and confidence

#1 recommended ___ by [expert type].                     –  Safety, boost confidence

____ done for you                                                       –  Save time, less work, more free time

You keep all the profits.                                              –  Make money, save money

We’ve included some promotional tools.                    –  Make money, more sales, less work

# ___ formats to meet your needs                              –  Satisfaction, compatibility

Instant delivery                                                           –  Save time, quick access, more free time

Large-font type                                                           –  Easy to read, less eye strain

Money back guarantee                                               –  Safety, satisfaction

Precision port cutouts in phone case                         –  Full-function ports, less frustration

Order online – open 24 hours                                      –  Convenient, safe, economical

Clickable index                                                           –  Easy to search, convenient

Multi-platform support                                                 –  Use on multiple devices, convenient

Generates and remembers long passwords              –  Efficiency, security, less stress

Automatic software updates                                       –  Less stress, no tech skills needed

Friendly, knowledgeable support staff                       –  Stress relief, satisfaction

FAQ – Frequently Asked Questions & Tips               –  Info on demand, find answers quickly

Custom organize materials                                         –  Personalize to needs, advanced usability

Motivating Phrases Swipe File

When writing copy, stop and consider what emotions or circumstances would prompt your reader to take action.

These motivating phrases will help influence readers to buy or follow through with whatever action you are asking them to take. 

The ultimate goal of any sales copy is to get the reader to take some type of action. Unfortunately, what often happens is, nothing.

The reader doesn’t feel compelled to click the link or call the phone number so they leave empty handed.

The reason for this failure generally lies with the words being used. Readers rarely take the initiative or make a decision without being persuaded to do so.

You have to give them a reason to take action.

When writing copy, stop and consider what emotions or circumstances would prompt your reader to take action.

Working in conjunction with the hook and the call to action, these motivating phrases will help influence readers to buy or follow through with whatever action you are asking them to take.  

When writing motivational phrases, you can highlight a positive – order now and something good will happen “order now and get a bonus” or a negative – if you don’t order now, something bad will happen “wait till tomorrow and you’ll have to pay twice as much”.

Here are some motivating phrases you can use in your copy.

Before its gone forever

Seats will be sold out anytime soon

Only limited copies available

Flying off the shelf

Selling out fast

Once in a lifetime opportunity

Your competitors are reading this too

Secure your copy before time runs out

For the next 72 hours only

For a limited time only

110 90 76 copies left

Get it now before it’s too late

It won’t be up for long

Selling fast

It’s now or never

Time waits for no man

Time is a factor

This won’t last forever

Don’t wait anymore

I don’t know if I can put this up much longer

Running out of time

Once in a blue moon

You’ll never see it again

Remember, your purchase is 100% guaranteed.

If you don’t like _____, I want you to request a refund.

Imagine how much money you’ll lose if you do not invest in your future with _______.

There are only <number> copies left so get yours now.

Think about all the _____ you can get with our _____

Don’t think. Don’t wonder. Just try us out.

Test drive ______ for the next 90 days after your purchase

What have you got to lose, except a chance to try it out?

Give us a chance to help you out

It’s your success or your money back

I’ll let others tell you why _______

If they can do it, so can you

We hope to see your testimonial in this page too.

Get everything you need for one price.

It will cost you more, if you _________

As you read this page, thousands of other people are reading too

Only you and [limited number] other people can have the privilege of__________

There’s nothing else out there quite like ______

Get instant access to _______

Act now to ______

Starting this second, you can ______

More value for the money when you _______

Boost your _______ by tonight

Here’s a gift for you, simply for ______

Bonus!

Say goodbye to frustration

Price Justification Swipe File

One of the most challenging areas of selling products or services is determining what price to charge.

Oftentimes business owners will set a price they may not be truly be comfortable with so they offer a discount to make the sale.

This strategy means they are giving away their profit margin. If you find yourself doing this, stop right now.

Instead, what you need to do is find a price you are comfortable with.

If you have taken time to study your audience and the market, you should have a pretty good idea of what your audience will pay for your product or service.

When you set a fair price, you can be confident in it. This allows you to better defend your price so you don’t take a loss.

Questions you might need to address:

• Why is it so cheap?
• Why is it so expensive?
• Which is more important to your reader, price or value?
• Why your reader can’t afford to pass up the offer.

One way to justify a price is to compare your price to other products or services your readers use regularly.  “Less than your daily Starbucks coffee”

Another way is to remind readers how much their problem is costing them (in time, money, happiness, etc.).  “Continue to live your life indoors or spend just $50 to block those harmful sunrays and start having fun in the sun.”

Here are some more ways you can justify your prices.

• You could eat take-out tonight and be satisfied until morning or you could buy this and _____ (fix your problem permanently).
• It’s actually way more than “just” ________ (an ebook or?). You’re getting ________ (a complete system).
• Buying this from _____ would cost you _____, but get it here, right now for only_____. You get the same solution for less money.
• Would you trade ________ for __________ (a $5 cup of coffee for a report that will show you how to make money for the next 5 years)
• We offer this at such a low price because ____________ (we write it ourselves, we don’t outsource, we don’t advertise, etc.) and we pass on this savings to you.
• We’re offering this low price only during our launch. It will be increasing soon.
• We are offering this at rock bottom prices because we love giving back to ____ (the community, fellow marketers, etc.).
• You can find cheaper options but __________ (they aren’t the high quality we offer, the service sucks, they take longer to fix the problem, etc.)
• What is it worth to you to ____________? What is going to bring you more value in the long run?
• If you don’t take advantage of this offer, you will have the same problem tomorrow and every day thereafter.
• It’s a complete system. There’s no need to buy anything else.
• Buying each piece separately would cost you ________.
• Don’t settle for an inferior product when you can __________.
• Get in on this for just __________ per day. You can’t buy a ______ for that price.
• No other _____ gives you more _________.
• We’re offering _____(twice) the amount of information than any other source.
• You can waste your hard-earned money on ____________ (something silly) or you could spend it on _______ (your product/service) and get ____________ (benefit).
• These items are exclusive, they cannot be found anywhere else.
• You can choose the cheapest or choose the best.
• You can choose the cheapest or choose the one that best meets your needs.
• Isn’t it better to pay a little more and have _______ (peace of mind, unlimited access, etc.)
• Would you rather have _____ (what one competitor offers), _____ (what another competitor offers) or both (what you offer).
• ______% less expensive than our competitors.
• Are you going to settle for less than __________?

As you can see, all of these templates and tools included in the Copywriting Templates and Swipe Files will give you what you need to get started writing effective copy in your emails, sales pages, landing pages and social media.